An award-winning video production project
White Coats Ceremony 2020
How Emory University increased its viewership by 5x
Client
St. James UMC-Atlanta
Event Format
Hybrid
Project
Chuch Service
Support Provided
In-Person and Online Audiovisuals, Live Streaming
We’re privileged to have helped St. James United Methodist Church (UMC) in Atlanta, GA minimize technical difficulties during their church service, from installation and setting up audiovisual equipment to training their volunteers on how to use it. The result was smoother visual, audio, and overall live stream qualities that helped get the message of faith across. We helped with:
Client
Emory University
Project
White Coats Ceremony 2020
Support Provided
Audio/Visual Production, Live Streaming
Event Format
Virtual
We're honored to have received awards from PRSA Georgia in 2020 for our production of Emory University School of Medicine's White Coats Ceremony! The largest association of marketing professionals in the state, PRSA Georgia recognized us for
Less than $2,000
budget for this successful event
5x increase
in Emory's viewership
High ROI
return of investment
A Phoenix Awardee
Video Production Company
Awards from PRSA Georgia:
-
Best Use of Social Stories
-
Events or Observances - Seven or Fewer Days -
-
Associations/ Government/ Nonprofit Organizations
About The Project
Emory University wanted to:
Host their event live on campus
with the students and faculty members appearing in person
Strictly comply with COVID-19
protocols by having audiences tune-in in the comfort of their homes
Have a recording of the ceremony
complete with visual graphics, title cards, and all other video elements
Emory University was the only leading medical school that took the extra effort to conduct in-person classes in the first year of the COVID-19 pandemic. They reinforced COVID-19 protocols and limited face to face classes and students living in campus.
To provide a better academic experience for their students, Emory agreed to our experiment to release teaser snippets of their White Coats 2020 on social media. the experiment was a success because other medical school saw Emory's video and adapted the strategy.
Did You Know?
Result
5x
increase in ROI
5x
increase in ROI
Your Event Can Be Seamless Too
We hope you will keep us in mind for your future video production or live streaming needs.
Ceremonies are sentimental milestones
in anyone's life and this is something that Emory University doesn't want its students to miss out on. The Recording Service is happy to have helped the university with its White Coats Ceremony in October 2020
What made White Coats 2020 A Success?
Teaser Snippets on Social Media
The 5x wiewership gained from the event was the result of releasing mini teasers on social media before the premiere
Challenges
Stringent COVID-19 Protocol
There were 150+ students to be filmed, but only a few people could be in a room at a time.
Time Constraint
We could only film around 30 people in less than 30 minutes before taking a break to sanitize our equipment and the venue.